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Asking your phone or a frontline employee? : the influence of in-store information source on choice overload, responsibility, and confidence among young consumers
Schäfers, Tobias; Keßenbrock, Andreas; Cziehso, Gerrit; … - In: Psychology & marketing 40 (2023) 9, pp. 1877-1893
Persistent link: https://www.econbiz.de/10014338331
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Dialogmarketing in Marktnischen aus Konsumentenperspektive
Schäfers, Tobias; Gräßler, Markus Joseph; Gresel, Ronja - In: Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. …, (pp. 131-148). 2011
Persistent link: https://www.econbiz.de/10009010226
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Erfolg in der Nische : das Long-Tail-Phänomen im Retail Business
Schäfers, Tobias; Riekhof, Hans-Christian - In: Retail Business : Perspektiven, Strategien, …, (pp. 133-149). 2013
Persistent link: https://www.econbiz.de/10009748420
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Understanding on-the-go consumption : identifying and quantifying its determinants
Benoit, Sabine; Schäfers, Tobias; Heider, Raphael - In: Journal of retailing and consumer services 31 (2016), pp. 32-42
Persistent link: https://www.econbiz.de/10011528499
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How the burdens of ownership promote consumer usage of access-based services
Schäfers, Tobias; Lawson, Stephanie J.; Kukar-Kinney, … - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 569-577
Persistent link: https://www.econbiz.de/10011537282
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The effect of compensation size on recovery satisfaction after group service failures: the role of group versus individual service recovery
Albrecht, Arne Keno; Schäfers, Tobias; Walsh, Gianfranco; … - In: Journal of service research 22 (2019) 1, pp. 60-74
Persistent link: https://www.econbiz.de/10012005769
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"Come and visit us!" : the effects of factory tour participation on customers
Schäfers, Tobias; Hülsebusch, Daniela; Cziehso, Gerrit P. - In: Industrial marketing management : the international … 125 (2025), pp. 169-178
Persistent link: https://www.econbiz.de/10015331970
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More of the same? : effects of volume and variety of social media brand engagement behavior
Schäfers, Tobias; Falk, Tomas; Kumar, Ashish; … - In: Journal of business research : JBR 135 (2021), pp. 282-294
Persistent link: https://www.econbiz.de/10012647870
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Free no more : investigating customer reactions to unexpected free-to-fee switches
Cziehso, Gerrit Paul; Schäfers, Tobias; Kukar-Kinney, … - In: Journal of business research : JBR 101 (2019), pp. 229-242
Persistent link: https://www.econbiz.de/10012103251