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The role of hedonic and utilitarian motives on the effectiveness of partitioned pricing
Choi, Jungsil; Madhavaram, Sreedhar R.; Park, Hyun Young - In: Journal of retailing 96 (2020) 2, pp. 251-265
Persistent link: https://www.econbiz.de/10012295829
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How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal
Choi, Jungsil; Park, Hyun Young - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 749-769
Persistent link: https://www.econbiz.de/10012939501
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How consumers with hedonic (vs utilitarian) purchase motive use item-price (vs price-item) presentation order as a mechanism to justify their hedonic purchase
Choi, Jungsil; Park, Hyun Young - In: European journal of marketing 58 (2024) 5, pp. 1352-1386
Persistent link: https://www.econbiz.de/10015047520
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How health motivation moderates the effect of vividness on consumption expectations of indulgent food
Choi, Jungsil; Ju, Ilwoo - In: Journal of consumer behaviour 22 (2023) 6, pp. 1474-1492
Persistent link: https://www.econbiz.de/10014440213
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The odd-ending price justification effect : the influence of price-endings on hedonic and utilitarian consumption
Choi, Jungsil; Li, Yexin Jessica; Rangan, Priyamvadha; … - In: Journal of the Academy of Marketing Science 42 (2014) 5, pp. 545-557
Persistent link: https://www.econbiz.de/10010417555
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The effect of product positioning in a comparison table on consumers' evaluation of a sponsor
Choi, Jungsil; Myer, Duane W. - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 367-380
Persistent link: https://www.econbiz.de/10009530694
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Doing good in another neighborhood : attributions of CSR motives depend on corporate nationality and cultural orientation
Choi, Jungsil; Chang, Young Kyun; Li, Yexin Jessica; … - In: Journal of international marketing 24 (2016) 4, pp. 82-102
Persistent link: https://www.econbiz.de/10011626880
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The influence of health motivation and calorie ending on preferences for indulgent foods
Choi, Jungsil; Li, Yexin Jessica; Samper, Adriana - In: Journal of consumer research : JCR ; an … 46 (2019) 3, pp. 606-619
Persistent link: https://www.econbiz.de/10012120599
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Opposites attract : impact of background color on effectiveness of emotional charity appeals
Choi, Jungsil; Li, Yexin Jessica; Rangan, Priyamvadha; … - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 644-660
Persistent link: https://www.econbiz.de/10012494708
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Image-text inconsistency effect on product evaluation in online retailing
Lee, Kiljae; Choi, Jungsil - In: Journal of retailing and consumer services 49 (2019), pp. 279-288
Persistent link: https://www.econbiz.de/10012025978