Arousing funders' motives for crowdfunding participation is a challenge for every entrepreneur. According to self-determination theory, crowdfunding involvement is driven by two kinds of motivations: extrinsic and intrinsic motives. Campaign narratives with different sentimental orientations...

We construct two operational systems of a perishable firm, the traditional and quick-response systems, selling to strategic consumers with regrets or without regrets over two periods. When strategic consumers buy the product at the full-price period, they may experience high-price regret....