This paper studies an information design problem in a sequential consumer search environment. Consumers, whose valuation of firm's products is uncertain, observe a noisy signal about the valuation upon being matched with a firm. The goal is to characterize those signal structures that maximize...

As smartphones and tablets have been widely adopted and mobile banking apps have come into ubiquitous use, mobile devices have increasingly become new tools that customers use for banking, payments, budgeting, and shopping. This paper examines the impact of the mobile channel on customer service...

Many online marketplaces offer sponsored product listings as third-party sellers’ ad slots that are blended in organic product listings. A seller’s potential benefit from sponsored listings is a non- trivial question, as a consumer may prefer or avoid advertised products and such preferences...

There has been significant recent interest in studying consumer behavior in sponsored search advertising (SSA). Researchers have typically used daily data from search engines containing measures such as average bid, average ad position, total impressions, clicks and cost for each keyword in the...

Advertising on e-commerce marketplaces, wherein sponsored product listings are interleaved with organic product listings, is a large and growing phenomenon. In this paper, we both theoretically and empirically study whether including sponsored listings improves or hurts the overall quality and...

In this paper, we study the problem of attributing credit for customer acquisition to different components of a digital marketing campaign using an analytical model. We investigate attribution contracts through which an advertiser tries to incentivize two publishers that affect customer...