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This paper is an empirical examination of observational learning. Using data from an online market for music, I find that observational learning benefits consumers, producers of high-quality music, and the online platform. I also study the role of pricing as a friction to the learning pro- cess...
Persistent link: https://www.econbiz.de/10013035046
I investigate the identification of social learning in online markets. In these markets, there is often a two-stage decision making process where a consumer first chooses whether or not to search a product and then chooses whether or not to buy it. Additionally, the social learning signals are...
Persistent link: https://www.econbiz.de/10013035048
We examine the extent to which the network effects that lead to the adoption of an online social platform are local. Focusing on the fantasy sports market in the US, we find that the size of a county's existing user base on the platform significantly impacts the number of new users who join the...
Persistent link: https://www.econbiz.de/10013245142
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We study differences in the effects of prices, non-price promotions, and brand line length on brand shares at different retail formats. Our conceptual framework rests on the presence of trip level fixed and category level variable utility components and shows how the trade-off between these...
Persistent link: https://www.econbiz.de/10014116043
A consumer's decision to engage in search depends on the beliefs the consumer has about an unknown product characteristic such as price. Given beliefs are rarely observed, researchers typically assume that consumers have rational expectations or update beliefs consistent with Bayesian updating....
Persistent link: https://www.econbiz.de/10014112299
We present a survey design that generalizes static conjoint experiments to elicit inter-temporal adoption decisions for durable goods. We show that consumers' utility and discount functions in a dynamic discrete choice model are jointly identified using data generated by this specific design. In...
Persistent link: https://www.econbiz.de/10013100670
We disentangle and study the relative importance of different risk preferences in explaining extended warranty purchases and the high premia paid for them. Empirical and behavioral research on insurance is at odds with whether diminishing returns (curvature of the utility function), or loss...
Persistent link: https://www.econbiz.de/10013064806