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Evaluating the effectiveness of marketing campaigns for malls using a novel interpretable machine learning model

Wang, Tong; He, Cheng; Jin, Fujie; Hu, Yu Jeffrey - In: Information systems research : ISR 33 (2022) 2, pp. 659-677

Persistent link: https://www.econbiz.de/10013363092

Paralanguage classifier (PARA) : an algorithm for automatic coding of paralinguistic nonverbal parts of speech in text

Luangrath, Andrea Webb; Xu, Yixiang; Wang, Tong - In: Journal of marketing research 60 (2023) 2, pp. 388-408

Persistent link: https://www.econbiz.de/10014233909

Intertemporal pricing strategies for fashion tech products with consumption externalities

Wang, Tong; Wang, Xiaofang - In: Frontiers of business research in China : selected … 11 (2017) 4, pp. 484-501

Persistent link: https://www.econbiz.de/10011849910

Can Your Toothpaste Shopping Predict Mutual Funds Purchasing? — Transferring Knowledge from Consumer Goods to Financial Products Via Machine Learning

Wang, Shenghao; Wang, Tong; He, Cheng; Hu, Yu Jeffrey - 2022

With the rapid growth of e-commerce, financial products are being brought onto online platforms. However, due to the scarcity of data in this new product domain, online platforms face challenges in predicting users' purchase behavior. In this paper, we study whether we can "transfer'' knowledge...

Persistent link: https://www.econbiz.de/10013291666