We study differences in the effects of prices, non-price promotions, and brand line length on brand shares at different retail formats. Our conceptual framework rests on the presence of trip level fixed and category level variable utility components and shows how the trade-off between these...

Before the deregulation of Digital Subscriber Line (DSL) services by the FCC in 2005, phone companies were required to share their DSL bandwidth with independent DSL providers. However, despite the large number of independent providers that entered the market, phone companies accounted for 95.3%...

In this paper, we study the role of point-of-sale (POS) marketing mix variables in explaining variation in brand shares (i) at different retail formats, and (ii) across national and store brands in different price tiers. Stores in different retail formats differ in their positioning, the...

Crowdfunding platforms, a fast-growing method for entrepreneurs to finance their ventures, are struggling in improving crowdfunding campaigns’ market performance as platforms expand to include more diverse participants. In this paper, the authors study how a platform policy that changes the...

As food system contributes approximately 34% of global greenhouse gas (GHG) emissions, individuals’ decisions on what to eat and where to purchase food have a consequential effect on the environment. With their fast growth and unique shopping environment (e.g., lower prices, larger package...