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Decisions of retail channel choices for the traditional retailer competing with a pure play online retailer
Liu, Chao; Zhang, Ting; Gou, Qinglong; Liang, Liang - In: International journal of management and decision making … 13 (2014) 2, pp. 122-142
Persistent link: https://www.econbiz.de/10010406310
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Impacts of instrumental versus relational centered logic on cause-related marketing decision making
Liu, Gordon - In: Journal of business ethics : JOBE 113 (2013) 2, pp. 243-263
Persistent link: https://www.econbiz.de/10009751643
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Understanding users' group behavioral decisions about sharing articles in social media : an elaboration likelihood model perspective
Yang, Bo; Liu, Chao; Cheng, Xusen; Ma, Xi - In: Group decision and negotiation 31 (2022) 4, pp. 819-842
Persistent link: https://www.econbiz.de/10013263585
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Understanding the process of a new product category from birth to maturity in the restaurant market : a knowledge evolution perspective
Rao, Yong; Fang, Meijia; Liu, Chao; Xu, Xinying - 2024
Persistent link: https://www.econbiz.de/10015135924
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Do Chinese have similar health-state preferences? : a comparison of mainland Chinese and Singaporean Chinese
Wang, P.; Li, M. H.; Liu, Gordon G.; Thumboo, J.; Luo, Nan - In: The European journal of health economics : HEPAC ; … 16 (2015) 8, pp. 857-863
Persistent link: https://www.econbiz.de/10011483671
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The role of internal branding in nonprofit brand management : an empirical investigation
Liu, Gordon; Chapleo, Chris; Ko, Wai Wai; Ngugi, Isaac K. - In: Nonprofit and voluntary sector quarterly 44 (2015) 2, pp. 319-339
Persistent link: https://www.econbiz.de/10010519070
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Disentangling effects of subjective and objective characteristics of advertising music
Liu, Gordon; Abolhasani, Morteza; Hang, Haiming - In: European journal of marketing 56 (2022) 4, pp. 1153-1183
Persistent link: https://www.econbiz.de/10013350955