I show theoretically that applying the model of Köszegi and Rabin (2006) to a simple purchasing decision where consumers are ex-ante uncertain about the price realisation, gives - when changing the underlying distribution of expected prices - rise to counterintuitive predictions in contrast...

I study experimental markets in which sellers interact with buyers who have biased beliefs about the characteristics of the product that is being sold. I examine whether such buyers can be exploited by sellers through the use of specifically designed pricing structures, as suggested by recent...