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Mobile marketing interface layout attributes that affect user aesthetic preference : an eye-tracking study
Xiao, Liang; Wang, Shu - In: Asia Pacific journal of marketing and logistics 35 (2023) 2, pp. 472-492
Persistent link: https://www.econbiz.de/10013553068
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The influence of eWOM information structures on consumers' purchase intentions
Xiao, Liang - In: Electronic commerce research 24 (2024) 3, pp. 1713-1735
Persistent link: https://www.econbiz.de/10015078477
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Effects of relational embeddedness on users' intention to participate in value co-creation of social e-commerce platforms
Xiao, Liang; Wang, Jiawei; Wei, Xinyu - In: Journal of research in interactive marketing : … 18 (2024) 3, pp. 410-429
Persistent link: https://www.econbiz.de/10015062120