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Consumer behaviour
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Integrating new technologies in international business : opportunities and challenges
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Selling luxury to Indian consumer
Maurya, Alka
- In:
Managing corporate responsibility and risk for …
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(pp. 498-511)
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2010
Persistent link: https://www.econbiz.de/10009259592
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Social media marketing and purchase behavior of millennials : a systematic literature review
Kumar, Jitender
;
Dixit, Sweta
;
Maurya, Alka
;
Gupta, Ashish
- In:
Integrating new technologies in international business …
,
(pp. 281-291)
.
2022
Persistent link: https://www.econbiz.de/10014382896
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