Retail trade is a concept that is gaining serious attention all over the world because of emerging formats of retail in economies and the state of the world economy. The concern of business owners and managers all over the world is to devise a strategy of the company to meet the short term...

Indian retail market is booming in India. Various factors are responsible for retail boom in the country. With the rising cost of operation and cross shopping behavior of customers in all the consumer product segments, identifying the correct retail mix has gained importance. The paper examines...