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Embeddedness, prosociality, and social influence : evidence from online crowdfunding

Hong, Yili; Hu, Yuheng; Burtch, Gordon - In: Management information systems : mis quarterly 42 (2018) 4, pp. 1211-1224

Persistent link: https://www.econbiz.de/10011951767

Direct and indirect spillovers from content providers' switching : evidence from online livestreaming

Zhao, Keran; Lu, Yingda; Hu, Yuheng; Hong, Yili - In: Information systems research : ISR 34 (2023) 3, pp. 847-866

Persistent link: https://www.econbiz.de/10014383677

Effects of multiple psychological distances on construal and consumer evaluation : a field study of online reviews

Huang, Ni; Burtch, Gordon; Hong, Yili; Polman, Evan - In: Journal of consumer psychology : JCP : the official … 26 (2016) 4, pp. 474-482

Persistent link: https://www.econbiz.de/10011597866

Spillover Effects of Financial Incentives on Non-Incentivized User Engagement : Evidence from an Online Knowledge Exchange Platform

Yan, Zhijun - 2018

Online knowledge exchange platforms have become an important IT artifact that empowers online learning for the Internet users. A key challenge for knowledge exchange platforms is how to motivate the desirable user engagement behaviors. Based on the motivation theory and the equity theory, we...

Persistent link: https://www.econbiz.de/10012922919

Product fit uncertainty in online markets : nature, effects, and antecedents

Hong, Yili; Pavlou, Paul A. - In: Information systems research : ISR 25 (2014) 2, pp. 328-344

Persistent link: https://www.econbiz.de/10010393279

The value of multidimensional rating systems : evidence from a natural experiment and randomized experiments

Chen, Pei-Yu; Hong, Yili; Liu, Ying - In: Management science : journal of the Institute for … 64 (2018) 10, pp. 4629-4647

Persistent link: https://www.econbiz.de/10011932610

Effects of membership tier on user content generation behaviors : evidence form online reviews

Fu, Dongpu; Hong, Yili; Wang, KanLiang; Fan, Weiguo - In: Electronic commerce research 18 (2018) 3, pp. 457-483

Persistent link: https://www.econbiz.de/10011901667

Spillover effects of financial incentives on non-incentivized user engagement : evidence from an online knowledge exchange platform

Kuang, Lini; Huang, Ni; Hong, Yili; Yan, Zhijun - In: Journal of management information systems : JMIS 36 (2019) 1, pp. 289-320

Persistent link: https://www.econbiz.de/10012198577

Measuring product type and purchase uncertainty with online product ratings : a theoretical model and empirical application

Chen, Peiyu; Hitt, Lorin M.; Hong, Yili; Wu, Shinyi - In: Information systems research : ISR 32 (2021) 4, pp. 1470-1489

Persistent link: https://www.econbiz.de/10012805204

When the clock strikes : a multimethod investigation of on-the-hour effects in online learning

Huang, Ni; Wang, Lingli; Hong, Yili; Lin, Lihui; Guo, Xunhua - In: Information systems research : ISR 35 (2024) 2, pp. 766-782

Persistent link: https://www.econbiz.de/10014635039