Leveraging large-scale data sources to employ personalized dynamic pricing has been a prominent practice in the retail industry. Intuitively, from a marketing and operations perspective, this pricing strategy should lead to more revenue and sales; however, its impact on customer churn has not...

Rapid development of financial technologies has brought about novel mobile payments for consumers. In this study, we seek to investigate the impact of mobile payment adoption on consumer consumption behaviors, and the interrelationships between mobile payment and other existing payment methods....

Social media platforms for healthcare services are changing how patients choose physicians. The digitization of healthcare reviews has been providing additional information to patients when choosing their physicians. On the other hand, the growing online information introduces more uncertainty...

We obtain exact semi-explicit solutions to the optimal pricing problem for the multinomial logit (MNL) consumer choice model with network effects, through a novel conditioning argument and the use of the Lambert W function. Then we manage to characterize the exact optimal solution in the...