In India cellular service were made available to the public after liberalization of telecom policy way back in1994. Since then ever operator in the cellular services sector has been vying to after of range of a new services. The present research investigated customer perception towards services...

The present research paper evaluates the customer perception and expectation from MNP. “Mobile Number Portability” means the facility, which allows a subscriber to retain his mobile telephone number when he moves from one cellular service Provider to another irrespective of the mobile...

Brand image is the current view of the customers about a brand. It can be defined as a unique bundle of associations within the minds of target customers. It signifies what the brand presently stands for. It is a set of beliefs held about a specific brand. In short, it is nothing but the...

Purpose:The growth of the giant retail stores is increasing rapidly across the globe. In India also the growth of the retail stores is on the higher side. Its look like that with the introduction of these big retail stores the consumer is also shifting from the small karyana stores to the malls....

A client's perception of value isn't based on how much they pay, but on whether their expectations will be met and the benefit they will receive. The online consumer perceives price as an important consideration in buying decisions when assessed against other factors. Effectively utilizing...