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Moderating effects of tourists' novelty-seeking tendencies on the relationship between satisfaction and behavioral intention
Kim, Sungsoo; Kim, Heeyoung - In: Tourism analysis : an interdisciplinary tourism & … 20 (2015) 5, pp. 511-522
Persistent link: https://www.econbiz.de/10011412922
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Cultural Exchange and Its Externalities on Korea-Africa Relations : How Does the Korean Wave Affect the Perception and Purchasing Behavior of African Consumers?
Ochieng, Haggai Kennedy - 2020
The Korean wave has become a global phenomenon whose effect has been widely studied in Asia, Europe and the US. However the presumption of cultural distance makes it appear unlikely that the Korean wave could gain traction among African consumers of cultural products. As such, a dearth of...
Persistent link: https://www.econbiz.de/10012844497