Satisfaction predicts and drives key consumer behaviors, among them repeat purchases and word-of-mouth advocacy. The paper mainly examined the assessment of cognitive dissonance (CD) scale, dissonance segments, consumer disposition toward satisfaction , obstacles in measuring dissonance, and the...

Corporations are using Social Media (SM) to form meaningful and engaging customer relationships involving online transactions. The aim of the research study is to examine how Customer Loyalty (CL) has come under an undeniable influence of SM. The main question examined by the research study is...