Acknowledgements -- Introduction -- Gamification as winning strategy -- The revolution will be gamified : how gamification has changed the world, and will again -- Video (games) killed the car : gamification as a winning corporate strategy -- The gamification of strategy -- Engaging your team &...

In the first five seconds of your first contact with a person or business, a perception forms in your mind: This 'perception of a difference' forms without your conscious knowledge or control and affects your relationship with that person or business from that point on. If the perception is...