Telecom Service Industry in India is going through a phase of high growth, excessive competition, continual lowering of tariffs and rapid change of technology. Policies are still evolving and causing substantial change in the competitive landscape. Telecom Services have become more commoditized;...

This paper is based on the findings of an empirical survey research, on digital engagements of customers buying or seeking information through digital media. It studies propensity and other engagement patterns in digital and social media marketing (DSMM). It statistically verifies if demographic...

Over the years, online shopping has grown by leaps and bounds as consumers become more aware and net savvy. This boom in online shopping has led to a spurt in the number of ecommerce or online shopping websites coming up. Customers today are spoilt for choice and display a myriad of actions and...

Regional Rural Banks (RRBs), now spread all over India, play an important role in the all round rural development of the nation, and also for the financial-inclusion mission. To strengthen the functioning of these RRBs further, many committees have given suggestions, for major reforms, including...

Consumer behaviour is the key to the success of a business. In the current economic context, it is the survival of a business. The novel coronavirus has created an incredibly difficult situation in the business climate today. Business has faced lot of new challenges like closure of import and...

The consumer is changing. The millennial consumer is a paradigm of growing economic pressure and increasing competitive options. They are more capricious and less loyal. They have less time but are more conscientious. They prefer experiences over products. Today's consumer is entirely different...