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Completely unacceptable levels in conjoint analysis : a cautionary note

Green, Paul E. - In: Journal of marketing research : JMR 25 (1988) 3, pp. 293-300

Persistent link: https://www.econbiz.de/10001054424

Conjoint analysis in consumer research : issues and outlook

Green, Paul E.; Srinivasan, V. - 2007

Persistent link: https://www.econbiz.de/10003541532

Adaptive conjoint analysis versus self-explicated models : some empirical results

Agarwal, Manoj Kumar; Green, Paul E. - 2007

Persistent link: https://www.econbiz.de/10003541549

Buyer choice simulator's, optimizers, and dynamic models

Green, Paul E.; Krieger, Abba M.; Wind, Yoram (Jerry) - In: Marketing research and modeling : progress and …, (pp. 169-199). 2004

Persistent link: https://www.econbiz.de/10003243607

Examining the behavioral manifestations of fan avidity in sports marketing

DeSarbo, Wayne S.; Madrigal, Robert - In: Journal of Modelling in Management 6 (2011) 1, pp. 79-99

Purpose – The sports industry is one of the fastest growing business sectors in the world today and its primary source of revenue is derived from fans. Yet, little is known about fans' allocation of time, effort, and/or financial expenditures in regard to the sports they care so desperately...

Persistent link: https://www.econbiz.de/10014881539

A latent class binomial logit methodology for the analysis of paired comparison choice data

Wedel, Michel; DeSarbo, Wayne - 1992

Persistent link: https://www.econbiz.de/10000831791

A new stochastic multidimensional unfolding model for the investigation of paired comparison consumer preference, choice data

DeSarbo, Wayne - In: Journal of economic psychology : research in economic … 8 (1987) 3, pp. 357-384

Persistent link: https://www.econbiz.de/10001043185

CRISP: Customer Response-Based Iterative Segmentation Procedures for response modeling in direct marketing

DeSarbo, Wayne; Ramaswamy, Venkatram - 1994

Persistent link: https://www.econbiz.de/10000886776

A Spatial Multidimensional Unfolding Choice Model for Examining the Heterogeneous Expressions of Sports Fan Avidity

DeSarbo, Wayne S. - 2016

The sports industry is one of the ten largest business sectors in the U.S., and its primary source of revenue is derived from sports fans. Yet, little has been published in the academic journals about fans' allocation of time, effort, and/or financial expenditures in regard to the sports they...

Persistent link: https://www.econbiz.de/10012988929

Measuring Fan Avidity Can Help Marketers Narrow Their Focus

DeSarbo, Wayne S. - 2016

The sports industry is one of the 10 largest and fastest growing business sectors in the United States. The size of the industry in 2008 was estimated to be approximately $213 billion, more than twice the size of the U.S. auto industry and seven times the size of the movie industry.A sizable...

Persistent link: https://www.econbiz.de/10012988933