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A Two-Dimensional Approach in Examining IPO Behaviour in the Immediate Aftermarket : Malaysian Evidence

Abdul-Rahim, Ruzita - 2015

This paper examines the IPO anomalous behavior in the immediate aftermarket from two dimensions; initial return and flipping activity. In light of the commencement of lockup provision in May 1999 to displace the profit guarantee on issuing companies, this study examines the effect of both extent...

Persistent link: https://www.econbiz.de/10013017314

Comparing perceived listening behavior differences between managers and nonmanagers living in the United States, India, and Malaysia

Roebuck, Deborah Britt; Bell, Reginald L.; Raina, Reeta; … - In: International journal of business communication : IJBC … 53 (2016) 4, pp. 485-518

Persistent link: https://www.econbiz.de/10011592386

Consumer response towards personalised pricing strategies in online marketing

Victor, Vijay; Nathan, Robert Jeyakumar; Fekete-Farkas, … - In: International journal of technology marketing : IJTMkt 15 (2021) 2/3, pp. 223-265

Persistent link: https://www.econbiz.de/10012693530

Curry Cuisine : Perceptions of Indian Restaurants in Malaysia

Josiam, Bharath - 2015

Malaysia is an Asian country with a multi-ethnic population that includes native Malays, and people of Chinese and … Indian ethnicity. Malaysia has identified tourism as a priority sector and is aggressively promoting the country …. Consequently, restaurants in Malaysia operate with an increasingly more ethnically diverse customer base.Ethnic restaurants and …

Persistent link: https://www.econbiz.de/10013016705

Study of Relationship between Personality Congruence, Brand Prestige, Perceives Quality and Brand Tribalism Towards Consumer’s Brand Loyalty on Luxury Goods in Malaysia

Mohd Basir, Sabarina - 2015

popular among consumer in Malaysia. Structural equation modeling is used to test the hypotheses. Handbag and shoes are two … goods in Malaysia that propose the effects of brand experiences to build long-lasting brand and customer relationship with …

Persistent link: https://www.econbiz.de/10014035538

Advertising dislikeability in Asia : Is there a relationship with purchase intention and frequency?

Fam, Kim-Shyan; S. Waller, David; Cyril de Run, Ernest; … - In: Asia Pacific Journal of Marketing and Logistics 25 (2013) 1, pp. 144-161

Purpose – The purpose of this paper is to determine what can cause dislike of an advertisement's message in Asia. Television commercials were looked at specifically to provide an insight into the construct of advertising dislikeability and how it affects purchase intention and purchase...

Persistent link: https://www.econbiz.de/10014674808

The influence of value perceptions on luxury purchase intentions in developed and emerging markets

Shukla, Paurav - In: International Marketing Review 29 (2012) 6, pp. 574-596

(the US and the UK) and two important Eastern emerging markets (India and Malaysia). Multiple‐group SEM analysis was used …

Persistent link: https://www.econbiz.de/10014827565

Catalyzing green entrepreneurial behavior : the role of intentions and selective factors

Mishra, Manoj Kumar; Sharma, Nidhi; Kumar, Sunil; Shah, … - In: Cogent business & management 11 (2024) 1, pp. 1-16

area of entrepreneurial practices in India. It has a significant impact on the sustainability aspects of society as well as …

Persistent link: https://www.econbiz.de/10014519291

Triggers of aspirational consumption at the base of the Pyramid : a qualitative inquiry from Indian context

Srivastava, Abhinav; Mukherjee, Srabanti; … - In: Journal of strategic marketing 31 (2023) 1, pp. 154-184

Persistent link: https://www.econbiz.de/10014303179