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Consumer behaviour
Konsumentenverhalten
103,704
Experiment
51,034
Theorie
27,578
Theory
27,277
Electronic Commerce
26,732
E-commerce
24,865
Online-Handel
15,780
Online retailing
15,731
Relationship marketing
14,772
Beziehungsmarketing
14,752
Online-Marketing
14,274
Internet marketing
14,145
Social Web
12,238
Social web
12,229
Brand management
9,940
Markenführung
9,904
Werbewirkung
9,542
Spieltheorie
9,347
Advertising effects
9,313
Game theory
9,183
Brand image
8,344
Markenimage
8,319
Deutschland
8,002
Customer satisfaction
7,920
Kundenzufriedenheit
7,763
USA
7,655
Internet
7,572
Germany
7,506
United States
7,298
Markenartikel
7,259
Brand
7,239
Werbung
6,382
Advertising
6,377
Einzelhandel
6,185
Verhaltensökonomik
6,122
Retail trade
6,093
Behavioral economics
6,078
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Han, Heesup
154
Mattila, Anna S.
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Belk, Russell W.
133
Phau, Ian
117
Grunert, Klaus G.
111
Septianto, Felix
95
Dwivedi, Yogesh K.
92
Loureiro, Sandra Maria Correia
92
Lusk, Jayson L.
92
Wansink, Brian
90
Agarwal, Sumit
84
Grewal, Dhruv
84
Gierl, Heribert
82
Herrmann, Andreas
82
Huber, Frank
82
Law, Rob
81
Khare, Arpita
80
Bauer, Hans H.
79
Nayga, Rodolfo M. <Jr.>
79
Sheth, Jagdish N.
79
Foxall, Gordon R.
78
Usman, Osly
78
Wiedmann, Klaus-Peter
76
Bagozzi, Richard P.
75
Chintagunta, Pradeep K.
73
Paul, Justin
72
Laroche, Michel
71
Bruwer, Johan
70
Kim, Jungkeun
70
Verhoef, Peter C.
70
Cherchye, Laurens
69
Rock, Bram de
69
Krishna, Aradhna
68
Ko, Eunju
66
Janssen, Maarten C. W.
65
Stavins, Joanna
65
Sutter, Matthias
65
Woodside, Arch G.
65
Thøgersen, John
63
Hollebeek, Linda D.
62
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OECD
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London Economics
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IPSOS
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Consumers, Health, Agriculture and Food Executive Agency
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American Marketing Association
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IGI Global
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International Energy Agency
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GFK
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Books on Demand GmbH <Norderstedt>
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Edward Elgar Publishing
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Verlag Dr. Kovač
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Friedrich-Schiller-Universität Jena
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Institut für Demoskopie Allensbach
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Center Data
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Deloitte
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Universität Mannheim
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Nomos Verlagsgesellschaft
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Österreichisches Institut für Wirtschaftsforschung
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Deutscher Dialogmarketing Verband
9
European Central Bank
9
European Commission / Directorate-General for Communication
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
World Bank
9
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Journal of business research : JBR
2,431
Journal of retailing and consumer services
2,406
International journal of hospitality management
930
International journal of consumer studies
921
Psychology & marketing
824
NBER working paper series
635
Journal of consumer research : JCR ; an interdisciplinary bimonthly
620
Asia Pacific journal of marketing and logistics
557
The journal of product & brand management
490
NBER Working Paper
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Tourism management : research, policies, practice
467
Working paper / National Bureau of Economic Research, Inc.
442
Management science : journal of the Institute for Operations Research and the Management Sciences
429
Marketing science
418
Journal of travel and tourism marketing
413
The journal of brand management : an international journal
405
International journal of contemporary hospitality management
401
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
401
European journal of marketing : EJM
389
Journal of marketing research : JMR
389
Marketing letters : a journal of research in marketing
387
Journal of retailing
372
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
368
Journal of fashion marketing and management
367
European Journal of Marketing
365
Journal of Consumer Marketing
365
Journal of the Academy of Marketing Science
364
Journal of international consumer marketing
362
Journal of marketing management : MM
362
Journal of marketing
356
Technological forecasting & social change : an international journal
355
The journal of services marketing
340
Journal of marketing communications
337
Cogent business & management
332
Marketing intelligence & planning
322
The international review of retail, distribution and consumer research
322
International journal of retail & distribution management
311
Journal of Islamic marketing
307
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
307
Food policy : economics planning and politics of food and agriculture
306
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ECONIS (ZBW)
103,011
Other ZBW resources
2,924
RePEc
150
BASE
38
EconStor
24
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1
Impact of anonymity on roles of personal and group identities in online communities
Kim, Kyung Kyu
;
Lee, Ae Ri
;
Lee, Un-Kon
- In:
Information & management : the internat. journal of …
56
(
2019
)
1
,
pp. 109-121
Persistent link: https://www.econbiz.de/10011990577
Saved in:
2
Social influence bias in online ratings : a field
experiment
Cicognani, Simona
;
Figini, Paolo
;
Magnani, Marco
-
2016
values in e-commerce platforms and rating web sites. By means of a field
experiment
that exogenously manipulates prior …
Persistent link: https://www.econbiz.de/10011705566
Saved in:
3
Consumers' behavioural responses to price promotions of organic products : an introspective pre-study and an online field
experiment
Isojärvi, Jyrki
;
Aspara, Jaakko
- In:
European journal of marketing
57
(
2023
)
7
,
pp. 1804-1825
Persistent link: https://www.econbiz.de/10014342168
Saved in:
4
When does retargeting work? : information specificity in online advertising
Lambrecht, Anja
;
Tucker, Catherine
- In:
Journal of marketing research : JMR
50
(
2013
)
5
,
pp. 561-576
Persistent link: https://www.econbiz.de/10010195995
Saved in:
5
The effects of online product presentation on consumer responses : a mental imagery perspective
Yoo, Jungmin
;
Kim, Minjeong
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2464-2472
Persistent link: https://www.econbiz.de/10010402761
Saved in:
6
The effect of human image in B2C website design : an eye-tracking study
Qiuzhen, Wang
;
Yang, Yi
;
Wang, Qi
;
Ma, Quingguo
- In:
Enterprise information systems
8
(
2014
)
5
,
pp. 582-605
Persistent link: https://www.econbiz.de/10010389716
Saved in:
7
Fundraising in an interactive online environment
Panic, Katarina
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
2
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
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8
The demand effects of joint product advertising in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
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9
Web personalization cues and their differential effects on user assessments of website value
Benlian, Alexander
- In:
Journal of management information systems : JMIS
32
(
2015
)
1
,
pp. 225-260
Persistent link: https://www.econbiz.de/10011341226
Saved in:
10
Consumer attitudes toward human-like avatars in advertisements : the effect of category knowledge and imagery
Gammoh, Bashar S.
;
Jiménez, Fernando R.
;
Wergin, Rand
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 325-348
Persistent link: https://www.econbiz.de/10011884530
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