Sharif, Saif; Ishra, Rakia; Soar, Jeffrey; Sassenberg, … - In: Journal of Contemporary Marketing Science 7 (2024) 3, pp. 279-301
Purpose The purpose of this paper is to examine the influence of acculturation on immigrant consumer behaviours in their host country. Mainly, the role of acculturation and luxury brand purchasing intentions were investigated. Design/methodology/approach The research conducted an online survey...