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Models of sequential evaluation in best-worst choice tasks
Dyachenko, Tatiana; Walker Reczek, Rebecca; Allenby, Greg M. - In: Marketing science 33 (2014) 6, pp. 828-848
Persistent link: https://www.econbiz.de/10010468385
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Nonverbal cues-based first impressions: impression formation through exposure to static images
Walker Reczek, Rebecca - In: Marketing letters : a journal of research in marketing 18 (2007) 3, pp. 165-179
Persistent link: https://www.econbiz.de/10003508101
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"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.; Walker, Jesse; Walker Reczek, Rebecca - In: Journal of marketing 87 (2023) 6, pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
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Eating with a purpose : consumer response to functional food health claims in conflicting versus complementary information environments
Walker Reczek, Rebecca; Droms, Courtney M.; Haws, Kelly L. - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 2, pp. 221-233
Persistent link: https://www.econbiz.de/10003923189
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The sustainability liability : potential negative effects of ethicality on product preference
Luchs, Michael G.; Walker Reczek, Rebecca; Irwin, Julie … - In: Journal of marketing 74 (2010) 5, pp. 18-31
Persistent link: https://www.econbiz.de/10009237717
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Same destination, different paths : when and how does observing others' choices and reasoning alter confidence in our own choices?
Lamberton, Cait Poynor; Walker Reczek, Rebecca; Haws, … - In: Journal of consumer psychology : JCP : the official … 23 (2013) 1, pp. 74-89
Persistent link: https://www.econbiz.de/10009719552
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Beyond the "like" button : the impact of mere virtual presence on brand evaluations and purchase intentions in social media settings
Walker Reczek, Rebecca; Lamberton, Cait Poynor; West, … - In: Journal of marketing 76 (2012) 6, pp. 105-120
Persistent link: https://www.econbiz.de/10009670259
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Seeing the world through GREEN-tinted glasses : green consumption values and responses to environmentally friendly products
Haws, Kelly L.; Winterich, Karen Page; Walker Reczek, … - In: Journal of consumer psychology : JCP : the official … 24 (2014) 3, pp. 336-354
Persistent link: https://www.econbiz.de/10010403227
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Keeping it all without being buried alive : understanding product retention tendency
Haws, Kelly L.; Walker Reczek, Rebecca; Coulter, Robin A.; … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 224-236
Persistent link: https://www.econbiz.de/10009569970
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Lucky loyalty : the effect of consumer effort on predictions of randomly determined marketing outcomes
Walker Reczek, Rebecca; Haws, Kelly L.; Summers, … - In: Journal of consumer research : JCR ; an … 41 (2014/15) 4, pp. 1065-1077
Persistent link: https://www.econbiz.de/10010473312