Similar Search Results - EconBiz

Advertising a Desired Change : When Process Simulation Fosters (vs. Hinders) Credibility and Persuasion

Cian, Luca; Longoni, Chiara; Krishna, Aradhna - 2020

Ads promising a desired change are ubiquitous in the marketplace. These ads typically include visuals of the starting and ending point of the promised change (“before/after” ads). “Progression” ads, which include intermediate steps in addition to starting and ending points, are much...

Persistent link: https://www.econbiz.de/10014101074

Paper meets plastic : the perceived environmental friendliness of product packaging

Sokolova, Tatiana; Krishna, Aradhna; Döring, Tim - In: Journal of consumer research : JCR ; an … 50 (2023) 3, pp. 468-491

Persistent link: https://www.econbiz.de/10014391405

Customer sense : how the 5 senses influence buying behavior

Krishna, Aradhna - 2013 - 1. publ.

Persistent link: https://www.econbiz.de/10009725319

A commentary on “The senses in anthropological and marketing research: investigating a consumer-brand ritual holistically”

Krishna, Aradhna - In: Journal of business anthropology 4 (2015) 1, pp. 31-35

Persistent link: https://www.econbiz.de/10011485481

Legal considerations applying to consumer decision making and purchase behavior - part 1

Jacoby, Jacob; Swann, Jerre B.; Krishna, Aradhna; … - 2015

Persistent link: https://www.econbiz.de/10011444742

Wenn Marketing auf die Sinne zielt

Krishna, Aradhna - In: Harvard-Business-Manager : das Wissen der Besten 37 (2015) 6, pp. 6-9

Persistent link: https://www.econbiz.de/10011300307

A sign of things to come : behavioral change through dynamic iconography

Cian, Luca; Krishna, Aradhna; Elder, Ryan S. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 6, pp. 1426-1446

Persistent link: https://www.econbiz.de/10010526526

Turning off the lights : consumers' environmental efforts depend on visible efforts of firms

Wang, Wenbo; Krishna, Aradhna; McFerran, Brent - In: Journal of marketing research : JMR 54 (2017) 3, pp. 478-494

Persistent link: https://www.econbiz.de/10011697473

Rejecting responsibility : low physical involvement in obtaining food promotes unhealthy eating

Hagen, Linda; Krishna, Aradhna; McFerran, Brent - In: Journal of marketing research : JMR 54 (2017) 4, pp. 589-604

Persistent link: https://www.econbiz.de/10011743698

Does Red Bull give wings to Vodka? : placebo effects of marketing labels on perceived intoxication and risky attitudes and behaviors

Cornil, Yann; Chandon, Pierre; Krishna, Aradhna - 2017

Persistent link: https://www.econbiz.de/10011702747

A service of the