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Assessing the impact of customer engagement on brand performance : the mediating role of customer-based brand equity (CBBE)
Gundona, Ireneus
;
Yamoah, Fred A.
;
Haq, Irfan ul
- In:
Corporate Management Ecosystem in Emerging Economies : …
,
(pp. 403-423)
.
2023
Persistent link: https://www.econbiz.de/10014446150
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Critical determinants of intentions to revisit smart hotels : an examination of smart service interactional experience, emotions, and technophilia
Ashfaq, Muhammad
;
Ul Haq, Irfan
;
Hiep Cong Pham
;
Jan, …
- In:
Journal of hospitality marketing & management
34
(
2025
)
5
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pp. 627-650
Persistent link: https://www.econbiz.de/10015417961
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