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Global Consumer Culture Positioning (GCCP) : Reviews and Conceptual Framework

Huang, Yundong - 2016

Alden, Steenkamp, and Batra (1999) first proposed Global Consumer Culture Positioning (GCCP) as an alternative advertising strategy comparing with Local Consumer Culture Positioning (LCCP) and Foreign Consumer Culture Positioning (FCCP). Since then, several important studies have been conducted...

Persistent link: https://www.econbiz.de/10014163131

Analysis of social media usage and relationship to profit margin among insurance companies

Smith, Katherine Taken; Smith, L. Murphy - In: Services marketing quarterly 42 (2021) 1/2, pp. 108-123

Persistent link: https://www.econbiz.de/10012607287

Using social media to stimulate the adoption of green energy

Loveland, Karen Ann; Smith, Katherine Taken; Smith, L. … - In: International journal of business and economics 21 (2022) 1, pp. 57-70

Persistent link: https://www.econbiz.de/10013382226

Digital engagement with Super Bowl commercials : analysing likeability, length, and mood

Loveland, Karen Ann; Smith, Katherine Taken; Smith, L. … - In: International journal of sport management and marketing … 23 (2023) 4, pp. 275-289

Persistent link: https://www.econbiz.de/10014311030

An Examination of Millennials’ Attitudes toward Genetically Modified Organism (GMO) Foods : Is It Franken-Food or Super-Food?

Linnhoff, Stefan; Volovich, Elena; Russell, Hannah; … - 2022

This study reports on a survey of Millennials in the United States regarding GMO foods. Potential benefits of GMO food crops include improving agricultural productivity, such as insect resistant and drought resistant crops, and alleviating world hunger, particularly in developing countries....

Persistent link: https://www.econbiz.de/10014037411