This research study investigates the seven factors of customer switching behavior in private bank industry of India. These factors are price, reputation, service quality, effective advertising competition, involuntary switching, distance and switching cost. Two major objectives were fulfilled in...

Nowadays advertising has become a lifeline for business and endorsement of a females in advertising has become an unavoidable fact. Over a few decades, a wide range of researches have been carried out on female role portrayal in advertisements however, the role of demographic factors to moderate...

The aim of this paper is to conceptualize the significance of customer-defined market orientation in creating superior customer value and building long-term customer relationship which in turn increases the customer satisfaction and loyalty, moreover, the framework also theorized the mediating...

Celebrity endorsements have been a contemporary way to gain consumer loyalty as people use to relate their lives with the celebrities. People may perceive some of the brands as reliable or of high quality while may perceive few products in a negative way. The purpose of this research is to...

Seeking information about a product has always remained the most important element before purchase a product. The drive behind this study is to look in detail at the mediums where consumers land up to seek information about a product on the World Wide Web. The most common sources a consumer can...

HIV or AIDS is a major threat for humanity in the world especially in developing countries. Globally millions of people are suffering from this disease. Adolescents of developing countries have partial knowledge about HIV/AIDS. Almost all developing countries face the same dilemma. The awareness...

Green purchase behavior (GPB) is not constant and vary in different contexts. This study aims to analyze the mediation impact of green advertisement (GA) on the relationship between the environmental concern (EC), social influence (SIN), self image (SIM), and GPB. 458 responses considered to...

In this competitive retail banking market of Pakistan, customer switching is injurious for every bank. Banking sector reforms and emerging of foreign and domestic private banks with vast range of new banking products change the banking perspective in Pakistan. This diversity could make a...

In this competitive retail banking market of Pakistan, customer switching is injurious for every bank. Banking sector reforms and emerging of foreign and domestic private banks with vast range of new banking products change the banking perspective in Pakistan. This diversity could make a...