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This paper examines how i) a crowdfunding campaign's pro-sociality (the production of a public versus private good), ii) the social network structure (embeddedness) among individuals advocating for the campaign on social media, and iii) the volume of social media activity around a campaign,...
Persistent link: https://www.econbiz.de/10012927195
With the rising popularity of live video streaming in recent years, it has begun to attract interest from both e-commerce practitioners and the research community. However, there is scarce academic research in understanding whether and how live video streaming affects the landscape of...
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This paper addresses the repeated acquisition of labels for data itemswhen the labeling is imperfect. We examine the improvement (or lackthereof) in data quality via repeated labeling, and focus especially onthe improvement of training labels for supervised induction. With theoutsourcing of...
Persistent link: https://www.econbiz.de/10013115629
Managers and researchers alike suspect that the vast amounts of qualitative information found in blogs, product reviews, real estate listings, news stories, analyst reports and experts' advice influence consumer behavior. But, do these kinds of qualitative information impact or rather reflect...
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In this paper, we study the effects of three different kinds of search engine rankings on consumer behavior and search engine revenues: direct ranking effect, interaction effect between ranking and product ratings, and personalized ranking effect. We combine a hierarchical Bayesian Model...
Persistent link: https://www.econbiz.de/10013063933