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Application of the Stimuli-Organism-Response (S-O-R) framework to online shopping behavior
Peng, Chen; Kim, Yeong Gug - In: Journal of internet commerce 13 (2014) 1/4, pp. 159-176
Persistent link: https://www.econbiz.de/10010474786
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The effect of social exclusion on consumer preference for anthropomorphized brands
Chen, Rocky Peng; Wan, Echo Wen; Levy, Eric - In: Journal of consumer psychology : JCP : the official … 27 (2017) 1, pp. 23-34
Persistent link: https://www.econbiz.de/10011771816
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Hurting or helping? The effect of service agents' workplace ostracism on customer service perceptions
Wan, Echo Wen; Chan, Kimmy Wa; Chen, Rocky Peng - In: Journal of the Academy of Marketing Science 44 (2016) 6, pp. 746-769
Persistent link: https://www.econbiz.de/10011614103
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How consumers in China perceive brands in online and offline encounters : a framework for brand perception
Chan, Terri H.; Chen, Rocky Peng; Tse, Caleb H. - In: Journal of advertising research 58 (2018) 1, pp. 90-110
Persistent link: https://www.econbiz.de/10011875523
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Role of the perceived justice of service recovery : a comparison of first-time and repeat visitors
Chen, Peng; Kim, Yeong Gug - In: Tourism and hospitality research : THR 19 (2019) 1, pp. 98-111
Persistent link: https://www.econbiz.de/10012165598