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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
9
Beziehungsmarketing
6
Relationship marketing
6
Brand
5
Brand management
5
Markenartikel
5
Markenführung
5
Bibliometrics
3
Bibliometrie
3
Emotion
3
Market research
3
Marktforschung
3
Attachment
2
Brand attachment
2
Brand image
2
Brand love
2
Commodification
2
Conceptualization
2
Critical review
2
Customer
2
Customer service management
2
Customers
2
Dienstleistungssektor
2
Drivers
2
Markenimage
2
Measurement
2
Messung
2
Service firm
2
Service industry
2
brand love
2
emotion
2
relationship
2
Brand personality
1
Citation contamination
1
Confidence
1
Consumer
1
Critique
1
Customer service
1
Economics
1
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1
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Article
9
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9
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English
9
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Moussa, Salim
9
Touzani, Mourad
3
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International journal of market research
2
Consumer behavior review : CBR
1
International journal of consumer studies
1
International journal of quality and service sciences
1
Journal of consumer behaviour : an international research review
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
The marketing review
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ECONIS (ZBW)
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1
Celebrating failure : learning lessons from a leading consumer behavior journal's retractions
Moussa, Salim
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013532235
Saved in:
2
I may be a twin but i'm one of a kind : are brand attachment and brand love different names for the same construct?
Moussa, Salim
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 69-85
Persistent link: https://www.econbiz.de/10010491600
Saved in:
3
If it is love, can I get my money back? : a critical review of the brand love literature
Moussa, Salim
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 147-159
Persistent link: https://www.econbiz.de/10012299482
Saved in:
4
Is this love that I'm feelin'?
Moussa, Salim
- In:
International journal of market research
61
(
2019
)
6
,
pp. 574-576
Persistent link: https://www.econbiz.de/10012172453
Saved in:
5
I'm in love with the bobo
Moussa, Salim
- In:
International journal of market research
61
(
2019
)
6
,
pp. 581-584
Persistent link: https://www.econbiz.de/10012172465
Saved in:
6
Measuring brand personality using emoji : findings from Mokken scaling
Moussa, Salim
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012487206
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7
Customer-service firm attachment : what it is and what causes it?
Moussa, Salim
;
Touzani, Mourad
- In:
International journal of quality and service sciences
5
(
2013
)
3
,
pp. 337-359
Persistent link: https://www.econbiz.de/10010127399
Saved in:
8
The perceived credibility of quality labels : a scale validation with refinement
Moussa, Salim
;
Touzani, Mourad
- In:
International journal of consumer studies
32
(
2008
)
5
,
pp. 526-533
Persistent link: https://www.econbiz.de/10003764613
Saved in:
9
The moderating role of attachment styles in emotional bonding with service providers
Moussa, Salim
;
Touzani, Mourad
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
2
,
pp. 145-160
Persistent link: https://www.econbiz.de/10011685054
Saved in:
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