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A qualitative comparative study of Japanese fashion brands via profiling young shoppers

Miao, Miao; Numata, Hideho; Ikeda, Kayo - In: International journal of retail and distribution management 51 (2023) 2, pp. 170-189

Persistent link: https://www.econbiz.de/10013552693

The influence of e-customer satisfaction, e-trust and perceived value on consumer's repurchase intention in B2C e-commerce segment

Miao, Miao; Jalees, Tariq; Zaman, Syed Imran; Khan, Sherbaz - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2184-2206

Persistent link: https://www.econbiz.de/10013552987

How brand loyalty and its marketing activities affect Japanese fashion companies' financial performance

Miao, Miao; Go, I.; Linyuan, Cui; Ikeda, Kayo; Numata, … - In: Journal of fashion marketing and management 28 (2024) 5, pp. 1034-1052

Persistent link: https://www.econbiz.de/10015323668

The effect of social influence, trust, and entertainment value on social media use : evidence from Pakistan

Naqvi, Muhammad Hasnain Abbas; Jiang, Yushi; Miao, Miao; … - In: Cogent business & management 7 (2020) 1, pp. 1-23

The rise of social networking sites (SNS) has changed our ways of communicating and conducting business all over the world. The present study explored the factors affecting the pervasive adoption of SNS by employing the use and gratification theory in considering their entertainment value,...

Persistent link: https://www.econbiz.de/10012623976

Brand equity effects on financial performance in Japanese fashion market : applying complexity theory via fsQCA

Miao, Miao; Go, I; Ikeda, Kayo; Numata, Hideho - In: Journal of global fashion marketing : JGfM 13 (2022) 1, pp. 30-43

Persistent link: https://www.econbiz.de/10012803172

The effect of religiosity, materialism and self-esteem on compulsive and impulsive buying behavior

Jalees, Tariq; Khan, Sherbaz; Zaman, Syed Imran; Miao, Miao - In: Journal of Islamic marketing 15 (2024) 11, pp. 2697-2731

Persistent link: https://www.econbiz.de/10015327210

Exploring the motivating factors for using live-streaming and their influence on consumers' hedonic well-being : the mediating effect of psychological engagement

Asante, Isaac Owusu; Jiang, Yushi; Miao, Miao - In: Psychology & marketing 41 (2024) 1, pp. 27-44

Persistent link: https://www.econbiz.de/10014467463