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An investigative study of influencer marketing : nuances, challenges and impact
Ahuja, Yukti
;
Loura, Indu
- In:
Journal for global business advancement : JGBA
13
(
2020
)
5
,
pp. 561-583
Persistent link: https://www.econbiz.de/10012542173
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Unravelling the brand "Patanjali" : study of a flourishing Ayurvedic brand in India
Ahuja, Yukti
;
Shekhar, Shashi
;
Sharma, Jigyasa
- In:
International journal of business and globalisation : IJBG
24
(
2020
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012168639
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3
Luxury fashion brands embracing the digital : an exploratory study to unfold the success strategy
Chadha, Kashika
;
Ahuja, Yukti
- In:
Manthan : journal of commerce and management
7
(
2020
)
1
,
pp. 60-75
Persistent link: https://www.econbiz.de/10012291508
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