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Consumer behaviour
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European journal of marketing
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Handbook of research on the platform economy and the evolution of e-commerce
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International journal of technology marketing : IJTMkt
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Journal of current issues and research in advertising
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Utilizing gamification in servicescapes for improved consumer engagement
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ECONIS (ZBW)
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Towards better understanding of children's relationships with online games and advergames
Ben Yahia, Ali
;
Ben Saad, Sihem
;
Abida, Fatma Choura
- In:
Utilizing gamification in servicescapes for improved …
,
(pp. 175-193)
.
2020
Persistent link: https://www.econbiz.de/10012231265
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2
Towards better interaction between salespeople and consumers : the role of virtual recommendation agent
Ben Saad, Sihem
;
Choura, Fatma
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 858-903
Persistent link: https://www.econbiz.de/10014226022
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3
Avatars' impacts in retail : a study within regulatory engagement theory
Ben Saad, Sihem
;
Choura, Fatma
- In:
International journal of retail and distribution management
52
(
2024
)
6
,
pp. 689-705
Persistent link: https://www.econbiz.de/10015158211
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4
Effectiveness of social interactivity in merchant websites on emotional and behavioral responses : study of the anthropomorphic virtual agent and the commercial discussion forum
Ben Saad, Sihem
;
Choura, Fatma
- In:
Handbook of research on the platform economy and the …
,
(pp. 324-342)
.
2021
Persistent link: https://www.econbiz.de/10012705051
Saved in:
5
Online shopping during the Covid-19 crisis : the impact of anthropomorphic virtual agents on consumers' psychological states
Ben Saad, Sihem
;
Choura, Fatma
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 27-49
Persistent link: https://www.econbiz.de/10013258232
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6
Toward better digital advertising : the role of the anthropomorphic virtual agent
Ben Saad, Sihem
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 295-331
Persistent link: https://www.econbiz.de/10014454751
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