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What you get is not what you paid for : new evidence from a lab experiment on negative externalities and information asymmetries
Fernandes, Maria Eduarda; Valente, Marieta - In: Journal of behavioral and experimental economics 93 (2021), pp. 1-18
Persistent link: https://www.econbiz.de/10013176700
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The effect of celebrity endorsement on brand equity : a cross cultural comparison
Crespo, Cátia Fernandes; Ferreira, Alcina Gaspar; … - In: Journal of international consumer marketing 37 (2025) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10015191953
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Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar; Crespo, Cátia Fernandes; … - In: International journal of sports marketing & sponsorship 23 (2022) 2, pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
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The influence of storytelling on the consumer-brand relationship experience
Crespo, Cátia Fernandes; Ferreira, Alcina Gaspar; … - In: Journal of marketing analytics : JMA 11 (2023) 1, pp. 41-56
Persistent link: https://www.econbiz.de/10014250028