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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
5
Advertising effects
4
Celebrity endorsement
4
Celebrity-Werbung
4
Werbewirkung
4
Cointegration
3
Credibility
3
Glaubwürdigkeit
3
Advertising
2
Artificial Neural Networks (ANNs)
2
Beziehungsmarketing
2
Brand image
2
Factor analysis
2
Faktorenanalyse
2
Forecast error variance decomposition
2
Forecasting model
2
Impulse response function
2
India
2
Indien
2
Knowledge Management System (KMS)
2
Knowledge management
2
Kointegration
2
Markenimage
2
Neural networks
2
Neuronale Netze
2
Prognoseverfahren
2
Relationship marketing
2
Vector autoregression
2
Werbung
2
Wissensmanagement
2
Account receivables
1
Agriculture
1
Approximation method
1
Artificial intelligence
1
Bank
1
Bankgeschäft
1
Banking services
1
Celebrity
1
Celebrity credibility
1
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English
5
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Banerjee, Neelotpaul
4
Singh, Ramendra Pratap
4
Mishra, Prashant
1
Mukherjee, Kaustav
1
Singh, Ramendra
1
Published in...
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Global business review
3
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
5
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1
A study on exploring the factors influencing celebrity endorsement credibility
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
2
,
pp. 494-509
Persistent link: https://www.econbiz.de/10011860661
Saved in:
2
Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
6
,
pp. 1622-1639
Persistent link: https://www.econbiz.de/10011982928
Saved in:
3
Exploring the influence of celebrity worship on brand attitude, advertisement attitude, and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 225-251
Persistent link: https://www.econbiz.de/10012179021
Saved in:
4
Does managing customer accounts receivable impact customer relationships, and sales performance? : an empirical investigation
Singh, Ramendra Pratap
;
Singh, Ramendra
;
Mishra, Prashant
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012502649
Saved in:
5
Effect of social networking advertisements on shaping consumers' attitude
Mukherjee, Kaustav
;
Banerjee, Neelotpaul
- In:
Global business review
18
(
2017
)
5
,
pp. 1291-1306
Persistent link: https://www.econbiz.de/10011778372
Saved in:
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