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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
56
Beziehungsmarketing
24
Relationship marketing
24
Einzelhandel
20
Retail trade
20
Theorie
17
Theory
17
Kundenbindungsprogramm
14
Loyalty program
14
Online retailing
11
Online-Handel
11
Meta-Analyse
10
Meta-analysis
10
Advertising effects
9
Corporate Social Responsibility
9
Marketing
9
Retailing
9
Sales promotion
9
Verkaufsförderung
9
Werbewirkung
9
Food retailing
8
Lebensmitteleinzelhandel
8
Market research
8
Marktforschung
8
Mathematical programming
7
Mathematische Optimierung
7
Netherlands
7
Niederlande
7
Advertising
6
Innovation adoption
6
Innovationsakzeptanz
6
Internet marketing
6
Online-Marketing
6
Werbung
6
Brand management
5
Corporate social responsibility
5
E-commerce
5
Electronic Commerce
5
Innovation diffusion
5
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Online availability
All
Undetermined
26
Free
7
Type of publication
All
Article
48
Book / Working Paper
8
Type of publication (narrower categories)
All
Article in journal
43
Aufsatz in Zeitschrift
43
Aufsatz im Buch
5
Book section
5
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Case study
1
Fallstudie
1
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Language
All
English
56
Author
All
Bijmolt, Tammo H. A.
43
Luceri, Beatrice
10
Verhoef, Peter C.
6
Dorotic, Matilda
5
Vergura, Donata Tania
5
Breugelmans, Els
4
Latusi, Sabrina
4
Rooderkerk, Robert P.
4
Bellini, Silvia
3
Heerde, Harald J. van
3
Lugli, Giampiero
3
Vafainia, Saeid
3
Zerbini, Cristina
3
Aiolfi, Simone
2
Cardinali, Maria Grazia
2
Delre, Sebastiano A.
2
Fok, Dennis
2
Frambach, Rudolf T.
2
Gijsenberg, Maarten J.
2
Grandi, Benedetta
2
Harms, Bianca
2
Hirche, Christian F.
2
Hoekstra, Janita Cornelia
2
Krafft, Manfred
2
Leeflang, Peter
2
Melnyk, Valentyna
2
Paas, Leonard J.
2
Risselada, Hans
2
Sesé, F. Javier
2
Vermunt, Jeroen K.
2
Viswanathan, Vijay
2
Arts, Joep
1
Arts, Joep W. C.
1
Basso, Leonardo J.
1
Broekhuizen, Thijs L. J.
1
Chatterjee, Rabikar
1
Clement, Michel
1
DeSarbo, Wayne
1
Di Dio, Cinzia
1
Doorn, Jenny van
1
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Institution
All
Center for Economic Research <Tilburg>
1
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of marketing
3
Journal of retailing and consumer services
3
Marketing letters : a journal of research in marketing
3
European journal of marketing : EJM
2
Fundamentals of marketing research ; Vol. 6
2
International journal of retail & distribution management
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
SOM research reports
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Customer engagement marketing
1
Dexterity in global business : a cross-dimensional analysis
1
Discussion paper / Center for Economic Research, Tilburg University
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business competition and growth : IJBCG
1
International journal of management reviews : IJMR
1
International journal of retail and distribution management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer marketing
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of interactive marketing
1
Journal of marketing research
1
Journal of media business studies
1
Marketing science
1
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
1
The journal of gambling business and economics
1
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Source
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ECONIS (ZBW)
56
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1
Drivers of consumer adoption of e-commerce : a meta-analysis
Zerbini, Cristina
;
Bijmolt, Tammo H. A.
;
Maestripieri, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1186-1208
Persistent link: https://www.econbiz.de/10013471082
Saved in:
2
Extending dynamic segementation with lead generation : a latent class Markov analysis
Paas, Leonard J.
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001871423
Saved in:
3
Determinants of consumers' attitudes towards digital advertising : a meta-analytic comparison across time and touchpoints
Lütjens, Henk
;
Eisenbeiß, Maik
;
Fiedler, Maximilian
; …
- In:
Journal of business research : JBR
153
(
2022
),
pp. 445-466
Persistent link: https://www.econbiz.de/10013534078
Saved in:
4
A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming
;
Bijmolt, Tammo H. A.
;
Völckner, Franziska
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
Saved in:
5
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
6
Generalizations on consumer innovation adoption : a meta-analysis on drivers of intention and behavior
Arts, Joep W. C.
;
Frambach, Rudolf T.
;
Bijmolt, Tammo H. A.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 134-144
Persistent link: https://www.econbiz.de/10009238544
Saved in:
7
Optimizing retail assortments
Rooderkerk, Robert P.
;
Heerde, Harald J. van
;
Bijmolt, …
- In:
Marketing science
32
(
2013
)
5
,
pp. 699-715
Persistent link: https://www.econbiz.de/10010199457
Saved in:
8
Loyalty programmes : current knowledge and research directions
Dorotic, Matilda
;
Bijmolt, Tammo H. A.
;
Verhoef, Peter C.
- In:
International journal of management reviews : IJMR
14
(
2012
)
3
,
pp. 217-237
Persistent link: https://www.econbiz.de/10009621196
Saved in:
9
Dynamic effects of sponsoring : how sponsorship awareness develops over time
Walraven, Merel
;
Bijmolt, Tammo H. A.
;
Koning, Ruud Hans
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 142-154
Persistent link: https://www.econbiz.de/10010373242
Saved in:
10
Dynamic effects of social influence and direct marketing on the adoption of high-technology products
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 52-68
Persistent link: https://www.econbiz.de/10010345572
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