Group buying events, in which the unit price for a good or service declines with higher number of customer sign ups, are increasingly becoming popular for retailing goods and services, especially in emerging markets. This paper theoretically and empirically studies consumer equilibrium, pricing,...

The present investigation explores the possibility that power has increased salience among males but not females. Evidence indicates that stimuli that are self-relevant or related to chronic goals are more likely to capture attention than neutral information. Across three studies we explore the...

Prior studies on stakeholders’ responses to firms with high prior corporate social responsibility (CSR) engaging in corporate social irresponsibility (CSIR) show inconsistent results. To explore this inconsistency, we focus on the intentionality of CSIR and draw upon cognitive dissonance...