This research covers the history of shopping malls in KRG and how the malls were a new shopping destination for the citizens of KRG. However, with the current economic crisis in KRG and the financial difficulties that people have been facing in the past two years. This research studies the...

The current study aimed to examine pricing strategies as a determining factor in influencing consumer behavior. The present research applied quantitative research method via adapting questionnaire from academic sources. The sample size for the current study is 162 which gathered via random...

Online shopping is one of the most growing means of purchasing daily needs. The purpose of this research is to find the main factors affecting young girls in Sulaymaniyah city in Iraq to buy their needs online. The purpose of this research is to understand the factors that affect young girls in...

The aim of this study was to elucidate the antecedents of purchase intentions of the secondhand market customers. In this regard, the data was collected from Kurdistan region of Iraq to test the impacts of antecedents. Collected data was composed of validity and reliability analysis. Regression...

The paper aims to understand the impact of trust, perceived risk, and perceived technology on the customer intention for online shopping. The online shopping habits are new and emerging in Kurdistan Region of Iraq. In this regard, the data collected to from the region to understand the main...

With the increasing penetration of the internet, online shopping has become ubiquitous with payments and deliveries made easy. Moreover, owing to COVID-19, online shopping has become even more attractive, considering the restricted circumstances. This study investigates the possible correlation...

With the increasing penetration of the internet, online shopping has become ubiquitous with payments and deliveries made easy. Moreover, owing to COVID-19, online shopping has become even more attractive, considering the restricted circumstances. This study investigates the possible correlation...