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Building customer-based brand equity of domestic brands : role of brand equity dimensions
Sharma, Rajesh - In: Metamorphosis : a journal of management research 16 (2017) 1, pp. 45-59
Persistent link: https://www.econbiz.de/10011815898
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Consumer-based brand equity : does Country of Origin (COO) matter to Generation Z consumers?
Sharma, Rajesh - In: South Asian journal of management : SAJM 26 (2019) 1, pp. 136-150
Persistent link: https://www.econbiz.de/10012101812
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Consumer perceived corporate social responsibility and electronic word of mouth in social media : mediating role of consumer-company identification and moderating role of user-generated content
Sharma, Rajesh - In: Journal of financial services marketing 29 (2024) 2, pp. 523-535
Persistent link: https://www.econbiz.de/10015060809
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The effect of assortment and fulfillment on shopping assistance and efficiency : an e-tail servicescape perspective
Kautish, Pradeep; Paul, Justin; Sharma, Rajesh - In: Journal of retailing and consumer services 59 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012434233
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Multi-item scale development for online consumption emotion construct and psychometric evaluation for relationship marketing
Kautish, Pradeep; Sharma, Rajesh; Khare, Arpita - In: Journal of relationship marketing : innovations and … 20 (2021) 2, pp. 91-134
Persistent link: https://www.econbiz.de/10012515002
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CSR, trust, brand loyalty and brand equity : empirical evidences from sportswear industry in the NCR region of India
Sharma, Rajesh; Jain, Vranda - In: Metamorphosis : a journal of management research 18 (2019) 1, pp. 57-67
Persistent link: https://www.econbiz.de/10013384340
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Health insurance policy renewal : an exploration of reputation, performance, and affect to understand customer inertia
Kautish, Pradeep; Khare, Arpita; Sharma, Rajesh - In: Journal of marketing analytics : JMA 10 (2022) 3, pp. 261-278
Persistent link: https://www.econbiz.de/10013390768