Ayurvedic medicines are being popular day by day because these medicines used in the treatment of all kind of diseases. Now-a-days people give preference to the Ayurvedic medicines as most of the Allopathic medicines have side effects. Simultaneously manufactures are trying to take patents in...

Increasing amount of importance is being given to electronic word of mouth as it has been accepted as a reliable form of marketing. Under this scenario this study aims to find out the factors which exert a force of influence on the purchasing habit based on electronic word of mouth. Living in a...