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Retailer's ordering decisions with consumer panic buying under unexpected events
Xu, Qingyun; He, Yi; Shao, Zhen - In: International journal of production economics 266 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014440112
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Optimal information disclosure strategies for a retail platform in the blockchain technology era
Xu, Qingyun; He, Yi - In: International journal of production research 61 (2023) 11, pp. 3781-3792
Persistent link: https://www.econbiz.de/10014365408
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Managing sub-branding affect transfer : the role of consideration set size and brand loyalty
He, Yi; Chen, Qimei; Tam, Leona; Lee, Ruby - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 103-113
Persistent link: https://www.econbiz.de/10011444037
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Omnichannel retail operations with consumer returns and order cancellation
Zhang, Juzhi; Xu, Qingyun; He, Yi - In: Transportation research / E : an international journal 118 (2018), pp. 308-324
Persistent link: https://www.econbiz.de/10011927556
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Consumers' role performance and brand identification : evidence from a survey and a longitudinal field experiment
He, Yi; Chen, Qimei; Lee, Ruby; Wang, Yonggui; … - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 1-11
Persistent link: https://www.econbiz.de/10011695156
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It's the thought that counts : the effects of construal level priming and donation proximity on consumer response to donation framing
Zhu, Linlin; He, Yi; Chen, Qimei; Hu, Miao - In: Journal of business research : JBR 76 (2017), pp. 44-51
Persistent link: https://www.econbiz.de/10011712551
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Time will tell : managing post-purchase changes in brand attitude
He, Yi; Chen, Qimei; Alden, Dana L. - In: Journal of the Academy of Marketing Science 44 (2016) 6, pp. 791-805
Persistent link: https://www.econbiz.de/10011614116
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Channel coordination through quality improvement with brand halo effect
Xu, Qingyun; Xu, Bing; He, Yi - In: RAIRO / Operations research 53 (2019) 4, pp. 1407-1425
Persistent link: https://www.econbiz.de/10012119021
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Omnichannel retail operations with refurbished consumer returns
He, Yi; Xu, Qingyun; Wu, Pengkun - In: International journal of production research 58 (2020) 1, pp. 271-290
Persistent link: https://www.econbiz.de/10012193957
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The interplay between brand relationship norms and ease of sharing on electronic word-of-mouth and willingness to pay
You, Ya; He, Yi; Chen, Qimei; Hu, Miao - In: Information & management : the internat. journal of … 58 (2021) 2, pp. 1-16
Persistent link: https://www.econbiz.de/10012494897