This study examined the effects of resume writing quality and ethnicity cues on employment decisions. Prior research on resume quality is scant and no prior studies have examined the role of both resume quality and ethnicity on employment decisions. Participants reviewed a fictitious resume...

Buzz marketing is becoming a more and more relevant topic. Yet, most research is descriptive and does not provide insights into the underlying mechanisms. To overcome this void, the paper provides a causal model of buzz marketing focusing on the motives of potential buzz agents and their effects...