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Make it hot? : how food temperature (mis)guides product judgments
Yamim, Amanda P.; Mai, Robert; Werle, Carolina O. C. - In: Journal of consumer research : JCR ; an … 47 (2020) 4, pp. 523-543
Persistent link: https://www.econbiz.de/10012316040
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Is it fun or exercise? : the framing of physical activity biases subsequent snacking
Werle, Carolina O. C.; Wansink, Brian; Payne, Collin R. - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 691-702
Persistent link: https://www.econbiz.de/10011399226
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The pitfall of nutrition facts label fluency : easier-to-process nutrition information enhances purchase intentions for unhealthy food products
Gomez, Pierrick; Werle, Carolina O. C.; Corneille, Olivier - In: Marketing letters : a journal of research in marketing 28 (2017) 1, pp. 15-27
Persistent link: https://www.econbiz.de/10011653713
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Social and personal values in advertising : evidence from food advertising in South Korea
Gauthier, Caroline; Fornerino, Marianela; Werle, … - In: International studies of management & organization : ISMO 50 (2020) 2, pp. 174-200
Persistent link: https://www.econbiz.de/10012261051
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How communications that portray unhealthy food consumption reduce food intake among dieters
Birau, Mia M.; Hildebrand, Diogo; Werle, Carolina O. C. - In: Journal of public policy & marketing 41 (2022) 2, pp. 162-176
Persistent link: https://www.econbiz.de/10013256467
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The role of informational versus transformational ad appeals in building consumer-based brand equity for low involvement products
Nuweihed, Wael; Trendel, Olivier - In: Journal of marketing theory and practice : JMTP 32 (2024) 4, pp. 579-598
Persistent link: https://www.econbiz.de/10015190543
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Présentation et applications des mesures implicités de restitution mémorielle en marketing
Trendel, Olivier; Warlop, Luk - 2005
Persistent link: https://www.econbiz.de/10003406096
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The effects of apologies for service failures in the global online retail
Sengupta, Sanchayan; Ray, Daniel; Trendel, Olivier; Van … - In: International journal of electronic commerce : IJEC 22 (2018) 3, pp. 419-445
Persistent link: https://www.econbiz.de/10011884544
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From conformity to reactance : contingent role of network centrality in consumer-to-consumer influence
Chatterjee, Pabitra; Chollet, Barthélemy; Trendel, Olivier - In: Journal of business research : JBR 75 (2017), pp. 86-94
Persistent link: https://www.econbiz.de/10011699794
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Making warnings about misleading advertising and product recalls more effective : an implicit attitude perspective
Trendel, Olivier; Mazodier, Marc; Vohs, Kathleen D. - In: Journal of marketing research : JMR 55 (2018) 2, pp. 265-276
Persistent link: https://www.econbiz.de/10011845010