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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
4
Betriebswirtschaftsstudium
3
Graduate business education
3
Marketing
2
Marketing theory
2
Marketingtheorie
2
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Armut
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Mourey, James A.
3
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The Routledge companion to identity and consumption
1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
1
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ECONIS (ZBW)
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Adolescent consumption and the pursuit of "cool"
Wooten, David B.
;
Mourey, James A.
- In:
The Routledge companion to identity and consumption
,
(pp. 169-176)
.
2013
Persistent link: https://www.econbiz.de/10009700293
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2
Products as pals : engaging with anthropomorphic products mitigates the effects of social exclusion
Mourey, James A.
;
Olson, Jenny G.
;
Yoon, Carolyn
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 414-431
Persistent link: https://www.econbiz.de/10011738980
Saved in:
3
Change is the only constant : advertising, design, and the effects of nonconscious change
Mourey, James A.
;
Elder, Ryan S.
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 264-274)
.
2016
Persistent link: https://www.econbiz.de/10011593203
Saved in:
4
To catch a tiger or let him go : the match-up effect and athlete endorsers for sport and non-sport brands
Koernig, Stephen K.
;
Boyd, Thomas C.
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
1
,
pp. 25-37
Persistent link: https://www.econbiz.de/10009518022
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