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We stand by our brand : consumers' post-food safety crisis purchase intention and moral reasoning

Yu, Heyao; Legendre, Tiffany S.; Ma, Jing - In: Journal of business research : JBR 132 (2021), pp. 79-87

Persistent link: https://www.econbiz.de/10012581565

Variable pricing in restaurant revenue management : a priority mixed bundle strategy

Webb, Timothy; Ma, Jing; Cheng, Andong - In: The Cornell hospitality quarterly 64 (2023) 1, pp. 22-33

Persistent link: https://www.econbiz.de/10014229646

Green preference, green investment

Gao, Zhenyu; Luo, Yan; Tian, Shu; Yang, Hao - 2024

Based on Alibaba's renowned "green" initiative, the Ant Forest program, we develop a novel measure to reveal an individual investor's nonpecuniary green preference and link it to an individual's investment actions. We present compelling evidence that supports nonfinancial incentives for...

Persistent link: https://www.econbiz.de/10014519290

Antecedents and consequences of consumers' trust in hybrid travel websites

Leung, Daniel; Ma, Jing - In: Journal of travel and tourism marketing 37 (2020) 6, pp. 756-772

Persistent link: https://www.econbiz.de/10012289491

Adopting technological innovations in work organisations : the role of attitude, subjective norm, and procedural fairness

Sullivan, Zhen Z.; Holahan, Patricia J.; Ma, Jing - In: International journal of business information systems : … 40 (2022) 3, pp. 357-375

Persistent link: https://www.econbiz.de/10013343365