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Case based models of the relationship between consumer resistance to innovation and customer churn
Sun, Yang - In: Journal of retailing and consumer services 61 (2021), pp. 1-6
Persistent link: https://www.econbiz.de/10012581887
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The relationship between electronic word-of-mouth, customer loyalty and resistance to innovation
Sun, Yang; Ding, Wenmei; Wang, Xuhui; Ren, Xiaoxue; … - In: Asia Pacific journal of marketing and logistics 36 (2024) 12, pp. 3427-3445
Persistent link: https://www.econbiz.de/10015211018
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Influence of sustainable marketing activities on customer equity
Sun, Yang; Ko, Eunju - In: Journal of global scholars of marketing science : … 26 (2016) 3, pp. 270-283
Persistent link: https://www.econbiz.de/10011594183
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Examining the relationships between e-WOM, consumer ethnocentrism and brand equity
Sun, Yang; Gonzalez-Jimenez, Hector; Wang, Shenghui - In: Journal of business research : JBR 130 (2021), pp. 564-573
Persistent link: https://www.econbiz.de/10012544873
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Case-based models of customer-perceived sustainable marketing and its effect on perceived customer equity
Sun, Yang; Garrett, Tony C.; Phau, Ian; Zheng, Bing - In: Journal of business research : JBR 117 (2020), pp. 615-622
Persistent link: https://www.econbiz.de/10012288061
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Product innovation and sustainable marketing : effects on consumer innovativeness
Sun, Yang; Weng, Chen; Liao, Zhongju - In: Technology analysis & strategic management 31 (2019) 7, pp. 765-775
Persistent link: https://www.econbiz.de/10012208616
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The effect of consumer resistance to innovation on innovation adoption : the moderating role of customer loyalty
Sun, Yang; Ding, Wenmei; Weng, Chen; Cheah, Isaac; Cai, … - In: Asia Pacific journal of marketing and logistics 34 (2022) 9, pp. 1849-1863
Persistent link: https://www.econbiz.de/10013391140