Many online platforms have used information technology such as AI to reduce consumers’ information search cost and facilitate their decision-making. Given the variety of online information, such technology is often effective for only specific information types. For rational consumers, search...

The advancement of IT has made it easy to communicate the online review information of a product and its previous sales volume information, both of which affect consumer purchase. How should firms react to the coexistence of these two types of information? Should the firms reduce their prices...