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A topic-based segmentation model for identifying segment-level drivers of star ratings from unstructured text reviews
Kim, Sunghoon; Lee, Sanghak; McCulloch, Robert E. - In: Journal of marketing research 61 (2024) 6, pp. 1132-1151
Persistent link: https://www.econbiz.de/10015168643
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Strategies for improving self-control among naïve, sophisticated, and time-consistent consumers
Mandel, Naomi; Scott, Maura L.; Kim, Sunghoon; Sinha, … - In: Journal of economic psychology : research in economic … 60 (2017), pp. 109-125
Persistent link: https://www.econbiz.de/10011757033
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Spatial heterogeneity of country-of-origin effects within a country : analysis of online review ratings in the US car market
Kim, Minyoung; Kim, Sunghoon; Lee, Jongkuk - In: Marketing letters : a journal of research in marketing 29 (2018) 2, pp. 189-205
Persistent link: https://www.econbiz.de/10011876253
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A sequential choice model for multiple discrete demand
Lee, Sanghak; Kim, Sunghoon; Park, Sungho - In: Quantitative marketing and economics : QME 20 (2022) 2, pp. 141-178
Persistent link: https://www.econbiz.de/10013455908
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Understanding online users by segmenting their search keywords : empirical analysis from online auto insurance search advertising
Kim, Sunghoon; Kang, Moon Young - In: International journal of advertising : the review of … 41 (2022) 5, pp. 892-909
Persistent link: https://www.econbiz.de/10013209456