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Understanding the effectiveness of influencer recommendation information on social media platforms
Wang, Fei; Zhang, Chang; Lin, Feiyan; Chi, Maomao; … - 2024
Persistent link: https://www.econbiz.de/10015110477
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Does cause congruence affect how different corporate associations influence consumer responses to cause-related marketing?
Rong, Chen; Su, Song; He, Feng - In: Australian journal of management 39 (2014) 2, pp. 191-206
Persistent link: https://www.econbiz.de/10010431557
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How to promote purchase of carbon offset products : labeling vs. calculation?
Liu, Longzhu; Rong, Chen; He, Feng - In: Journal of business research : JBR 68 (2015) 5, pp. 942-948
Persistent link: https://www.econbiz.de/10010516674
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Seamless experience in the context of omnichannel shopping : scale development and empirical validation
Chang, Ya Ping; Li, Jingwen - In: Journal of retailing and consumer services 64 (2022), pp. 1-20
Persistent link: https://www.econbiz.de/10013209581
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The influence of seamless shopping experience on customers' word of mouth on social media
Li, Jingwen; Chang, Yaping - In: The journal of services marketing 38 (2024) 5, pp. 578-600
Persistent link: https://www.econbiz.de/10015110362
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Effects of personalized recommendations versus aggregate ratings on post-consumption preference responses
Adomavicius, Gediminas; Bockstedt, Jesse C.; Curley, … - In: MIS quarterly 46 (2022) 1, pp. 627-644
Persistent link: https://www.econbiz.de/10013286254
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Do recommender systems manipulate consumer preferences? : a study of anchoring effects
Adomavicius, Gediminas; Bockstedt, Jesse C.; Curley, … - In: Information systems research : ISR 24 (2013) 4, pp. 956-975
Persistent link: https://www.econbiz.de/10010228985
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Effects of online recommendations on consumers' willingness to pay
Adomavicius, Gediminas; Bockstedt, Jesse C.; Curley, … - In: Information systems research : ISR 29 (2018) 1, pp. 84-102
Persistent link: https://www.econbiz.de/10011866151
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Consumption and performance : understanding longitudinal dynamics of recommender systems via an agent-based simulation framework
Zhang, Jingjing; Adomavicius, Gediminas; Gupta, Alok; … - In: Information systems research : ISR 31 (2020) 1, pp. 76-101
Persistent link: https://www.econbiz.de/10012242424
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Understanding the impact of individual users' rating characteristics on the predictive accuracy of recommender systems
Cheng, Xiaoye; Zhang, Jingjing; Yan, Lu - In: INFORMS journal on computing : JOC 32 (2020) 2, pp. 303-320
Persistent link: https://www.econbiz.de/10012242760